Creating the visual identity and social content for Jack Morton’s internal event, NextFest - a global celebration of innovation across the business, building on the success of the previous year’s multi-award-winning AIFest.

Following the successful rollout of the NextFest brand, I was commissioned to lead a broader refresh of the Jack X area of the business. This included redesigning the logo, developing a new deck template, and creating updated social content templates. As Jack X evolved into a more fluid, integrated offering - seamlessly embedded across Jack Morton’s culture - I introduced a gradient colour system to visually express this sense of connection and continuity.