Unite 2025 Afterparty:
Y2K World
The 2025 Unite After-Party was designed as a celebration of the moment Unity first launched into the world. Welcome to Y2K World: a nostalgic throwback to Unity’s launch year and the era that defined a generation. For one night only, we rewound to 2005, capturing the design, music, fashion, and energy that started it all.
My Role:
I led the design direction for the identity, blending Y2K aesthetics with Frutiger Aero influences. I created a suite of 3D typography that carried throughout the space from wayfinding and signage to the stage backdrop, ensuring a cohesive and immersive visual experience. I also contributed to the merchandise design, extending the identity beyond the event environment.